Ellis has headed a national newspaper business, turned around the Greyhound Bus operation in the US and ran Simon Cowell’s Syco Corporation before he took charge of Scottish media group DC Thompson, steering them into the digital age with interests from local newspapers to cloud computing. In barn-storming speeches, brimming with humour and original thinking, Ellis shows how to deal with disruptive forces, create a positive culture, and inspire enthusiasm throughout the organisation and move from mission statement to fighting spirit: “There’s no point in waiting and hoping for a wave; go and create one yourself.”